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Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether you’re aiming for local shoppers or a global audience, ad targeting plays a pivotal role in maximizing your ROI. When targeting users through platforms like Google Ads or Microsoft Ads,…

As South Korea descends into political chaos, its equity market risks falling further behind major tech rival Taiwan, which is basking in the glory of the global artificial intelligence boom.A near 30% surge in Taiwan’s stock benchmark this year, set to be the best since 2009, has already helped spur a historic divergence between Asia’s…

By HAMISH MCRAE Updated: 21:53 GMT, 7 December 2024 It is madness that bitcoin should break through the $100,000 barrier, as it did briefly on Thursday. But as Polonius observes in Hamlet: ‘Though this be madness, yet there is method in’t.’ The madness is easy to chart. This is an asset that is intrinsically worthless….