Category: Marketing & Advertising

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos. That was out of the question as a teacher with a limited (okay, non-existent) class budget. However,…

One of the first questions my boss would ask when I was agency-side was “What’s your budget?” It’s an innocent enough question and one worth asking, but for enterprise clients, it’s putting the cart before the horse. As an agency, managing cash flow is one of the most challenging aspects of the job. Asking every…

Have you seen that video of Mark Zuckerberg talking about the difference between Meta’s and Apple’s development approaches? For some reason, LinkedIn keeps serving me a clip from the September 2024 episode of the Acquired Podcast. At the beginning of that segment, Zuckerberg notes that Meta takes a different approach than Apple regarding product strategy:…

Matt Mullenweg commented that the conflict he initiated could eventually lead to the closure of WordPress.org. He claimed that the only way to end the conflict was for WP Engine to drop their lawsuit, which would have the effect of enabling Mullenweg to resume his campaign to drive WP Engine out of business. A WordPress…

TikTok has called a report that China is considering allowing a sale of the social media company’s US operations to Elon Musk “pure fiction.” The firm’s comments came in response to a report by Bloomberg that Chinese officials are weighing an option that could see its business in America being sold to the world’s richest…

Spain is planning to impose a tax of up to 100% on properties bought by non-residents from countries outside the EU, such as the UK. Announcing the move, Prime Minister Pedro Sánchez said the “unprecedented” measure was necessary to meet the country’s housing emergency. “The West faces a decisive challenge: To not become a society…

Booking.com is becoming a regular player in the Super Bowl, as the brand confirmed it will return to the game for the fourth straight year this February. The hotel booking site will run an ad during the fourth quarter of Fox’s broadcast of Super Bowl 59. Booking.com’s spot from last year is still running. It…

In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid move of leaving out their names and relying on their logos alone. Nike’s swoosh and McDonald’s golden arches can stand on their own, for instance. So can Apple’s apple and Target’s target. And, at some…

Updated at Jan. 13 at 3 p.m. ET with new details, stories and behind the scenes images The eyes of the country are currently on Los Angeles, where 2025’s first climate-related disaster is playing out in real time. On Tuesday Jan. 7, a severe windstorm swept through the L.A. region, igniting several fires that spread…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…