Mulberry boss wants to recapture the glory days of Brit-Chic
It’s less Beijing and more Brum for the new boss of posh handbag group Mulberry.
Andrea Baldo wants to recapture the glory days of Brit-Chic, when its slouchy Alexa bag was seen on the arm of every It Girl, in a bid to restore the company’s fortunes.
He joined in July and plans to double down on Britishness. The Italian wants to open more shops in the UK following a period of targeting Far Eastern consumers.
Stylish: Andrea Baldo wants to recapture the glory days of Brit-Chic
In the 2010s, Mulberry’s British vibe, born of its 50 years of Somerset manufacturing heritage, made the Alexa and Bayswater bags must-haves.
It will mean less reliance on China, where the taste for luxury goods has ebbed away. Baldo hopes to open a Birmingham store as part of the shift in focus.
Investors are irate over a slump in sales and profits. Baldo faces a considerable challenge.
He is understood to be ready to mend fences with Mike Ashley, whose Frasers group has a 37 per cent stake.
DIY INVESTING PLATFORMS
AJ Bell
AJ Bell
Easy investing and ready-made portfolios
Hargreaves Lansdown
Hargreaves Lansdown
Free fund dealing and investment ideas
interactive investor
interactive investor
Flat-fee investing from £4.99 per month
Saxo
Saxo
Get £200 back in trading fees
Trading 212
Trading 212
Free dealing and no account fee
Affiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.
Discover more from Сегодня.Today
Subscribe to get the latest posts sent to your email.
