3 Ways Creators Are Future-Proofing Amid TikTok’s Uncertain Fate

“And if they do go viral again, then your audience is gonna have an easier time finding you,” says creator Coco Mocoe in a video about repurposing TikTok videos to new platforms.

Build community through broadcast

People most love TikTok for its sense of community. No matter your interests—whether you’re into musical theatre, gaming, sports, or teaching—there’s a TikTok niche. By discovering creators who share their passions, users on the platform feel understood and connected.

Creators can bring this engagement to new places using broadcast features on platforms such as WhatsApp, Instagram, and Discord. Through these channels, creators are actively engaging their followers on everything from advice on new video themes to exploring ideas for product launches.

“Audiences are looking for real connections with their favorite creators,” said creator Jow Howley. “Broadcast channels give you a chance to connect with your core followers on a more personal level,” she added, highlighting features like voice notes, and pictures.

While TikTok is currently stable and its creators are succeeding, creators need to start preparing now for potential future changes and set them up for a success long-term.