5 Gravity-Defying Wicked Marketing Collabs

Target released its exclusive Stanley Quencher tumblers in Elphaba green and Glinda pink in October. The drinkware was released in 40-ounce and 20-ounce sizes, causing chaos at Target stores as people rushed to get their hands on the cups. 

The limited-edition tumblers are a part of the 150+ Wicked-inspired products the retailer has been offering leading up to the film’s debut. Other exclusive products include clothing created by the movie’s costume designer Paul Tazewell and Mattel’s singing Elphaba doll, which were recently pulled for an inappropriate misprint on its packaging. The dolls, including Glinda’s singing doll, are now sold out at Target.

Target has been a go-to destination for all things Wicked. Cynthia Erivo, who plays Elphaba, partnered with the retailer for spots promoting the collection. She also sings “Defying Gravity” in the ad, her character’s iconic song from the movie.

The Wicked-themed Stanley cups were priced at $35 and $55 and are sold out online and in stores.

2. Starbucks with a sprinkle of magic

Starbucks got in on the fun with “wickedly delicious drinks” and merchandise. The coffee chain released two drinks: Glinda’s Pink Potion and Elphaba’s Cold Brew.

Glinda’s Pink Potion is the chain’s iced mango dragon fruit refresher, made with coconut milk and freeze-dried dragon fruit, topped with non-dairy strawberry cold foam and candy sprinkles. 

Elphaba’s Cold Brew is sweetened with peppermint-flavored syrup and topped with non-dairy matcha cold foam and green candy sprinkles.