5 Gravity-Defying Wicked Marketing Collabs

5. Bewitching recipes from Betty Crocker

Betty Crocker celebrated Wicked with its first-ever “mix to reveal” cookie dough pops and cupcake mix kits.

The vanilla-flavored mixes change color as the ingredients are added, revealing a green or pink batter. Fans can also combine the mix with other Betty Crocker products for other Wicked-themed recipes, such as brownies, cookies, cupcakes, and a cookie pie.