ADWEEK Reporters Share Their Favorite Stories of 2024

“Well, 2024 sure has been a year” seems to be the prevailing sentiment. Well, we’re setting the negativity aside because even if everything didn’t break our way this year, the great thing about being reporters is that if we feel strongly about something, we get to put it in the spotlight.

Sure, we broke news. We got exclusives. We talked to A-listers and power brokers. But those aren’t always the stories that stick with us. I asked Adweek’s reporters and editors to look back on their hard work in 2024 to choose their favorite pieces, and the results speak to both how broad our industry is.

There were personally meaningful topics; getting to talk shop with a person we’d been longtime fans of; shining the spotlight where companies didn’t want us to look; and ones that were just a plain old good time to report.

Here are ADWEEK reporters’ favorite stories of 2024:

Women’s Ads Are Still Being Censored—But Brands Keep Pushing Boundaries

Over years of covering the ad industry, I’ve observed an unfortunate trend: women’s perspectives being overlooked or censored. This isn’t a problem exclusive to advertising, but it came to the fore with a few ad campaigns this year. This story was a chance for me to go deeper on this issue and hear from women business leaders about their experiences. Despite progress, we still have a ways to go in achieving gender equality in advertising. —Brittaney Kiefer