ADWEEK Reporters Share Their Favorite Stories of 2024

Exclusive: Amazon Closes First Upfront, Shaking Up the TV Market

This story has all the makings of what I personally love about being a journalist. I love scoops. I love breaking news. And I love insider reporting that goes beyond whatever fluff is deemed worthy of a press release. For months, I kept tabs on how agencies were negotiating with Amazon—the most hotly watched TV player in the NewFronts this year—resulting in a story that I’m proud to have worked on with my colleague (and NewFronts extraordinaire) Bill Bradley. —Lauren Johnson

Why Béis Wants to Turn Its Employees Into Mini Social Media Stars

It’s rare to hear from founders who still are this involved in their brand and marketing decisions because they’re that passionate. This story is also a great peek behind the scenes of how a leader celebrates their team and is open to trying new strategies in the social space, evolving and engaging across numerous platforms. —Colin Daniels