AI-powered martech news and releases: October 31

Do consumers trust AI? Maybe?

• 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin.
• 52% are more concerned than excited about AI in daily life, according to Pew.

Do they trust companies to use AI? A bit if you’re a tech company, barely at all if you’re not.

• An average of 40% of U.S. consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey. (Highest: OpenAI 59%, lowest: Amazon 30%!)
• When asked the same question about six non-tech companies, only 19.5% answered yes. (Highest: T-Mobile 28%, lowest: Olive Garden 13%)
• 51% mostly trust companies to use AI ethically, according to Salesforce.
• 60% said AI is hurting brands’ trustworthiness (Salesforce).
• 72% said they trust brands less now than a year ago (Salesforce).

What does this all mean? I’ll let you know as soon as Gemini stops laughing and gives me an answer.

Here is this week’s AI-powered martech news and releases:

• Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers.
• Conversica unveiled advanced AI agents that deliver customized, brand-aligned interactions, offer flexible conversation editing and ensure brand safety. These agents are designed to handle complex sales processes and deliver revenue opportunities quickly.
• RAD Intel introduced state-by-state functionality to its AI-powered audience insights platform, providing brands with hyper-relevant data and insights on influencers.
• Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence.
• Avina is an AI companion that guides sales reps through the sales process by surfacing key insights and pain points.
• Zappi’s Innovation System uses AI to accelerate innovation cycles, generate new product concepts, test and optimize ideas and analyze consumer feedback.
• Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning.
• Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.
• DAIVID launched a self-service solution that uses AI to predict the emotional and business impact of ads, enabling advertisers to measure ad effectiveness at scale.
• Banzai International launched Curate, an AI-powered newsletter platform that automates content creation and publishing.
• Omneky launched AI agents that automate advertising campaign generation, launch and optimization, delivering improved performance and efficiency.
• Coveo partnered with Shopify to bring AI-powered search, personalization, recommendations and generative experiences to Shopify enterprise customers.
• Telnyx launched Voice AI, a solution that enhances customer interactions with advanced natural language understanding and real-time responsiveness.
• Resemble AI expanded its deepfake detection platform to support image and video, offering unified detection across modalities, real-time processing and comprehensive coverage.
• D-ID launched a new AI-powered marketing suite. It includes tools to create realistic AI avatars for various purposes, such as video translation, personalized campaigns, and interactive customer service. These avatars can be easily integrated into popular design tools.
• Meltwater launched AI-powered features for its platform, including a platform assistant, brand analytics tabs, AI journalist search and updates to the Engage solution. The company also invested in its dataset with expanded partnerships with Reddit and X.
• Marchex launched vertical-specific advanced AI solutions for lead identification, lead value assessment and trending topics discovery.
• Vibe launched a suite of AI-driven products to empower SMBs to leverage the power of Streaming TV advertising, including Vibe IQ2, Vibe AI Assistant, Vibe Studio and Vibe Connect.
• Infiniscape launched a Social Media Audit Tool that provides advanced data analysis, AI-assisted recommendations, content theme analysis and hashtag optimization.
• Alembic launched a Brand Health Daily Sentiment Tool that provides daily brand insights, contextual insights, competitive benchmarking and proactive trend analysis.
• Peekage launched Agentic Insight AI, a solution that simplifies consumer research by interpreting insights from text, images and video content.

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