Airbnb Holiday Ad Helps Santa Avoid a Hotel ‘Santastrophe’

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In May 2023, Airbnb began reacting to research showing that economy and luxury travelers preferred hotels, introducing 50 new features in its application, highlighted by Airbnb Rooms, which: let users focus on private rooms, engaged hosts, and low nightly rates; provided information about private bathrooms and door locks; and verified hosts through a Host Passport with background information and reviews.

More new features were added last November, including a revamped rating and review system, a “favorites” tier of properties, and more extensive listings.

And Airbnb kicked off an initiative in May whereby users could book iconic properties like the Disney Pixar Up house in New Mexico, the Ferrari Museum in Maranello, Italy, or the iconic clock room of the Musée d’Orsay in Paris.