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Thrift, norming and price paranoia will be consumer trends in 2025

Thrift, norming and price paranoia will be consumer trends in 2025

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” — essentially, seeking reassurance about personal behavior and attitudes by checking them against objective and community standards. Consumers also proved paranoid about unexpected and inconsistent…

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