Google’s Developer Advocate, Martin Splitt, warns website owners to be cautious of traffic that appears to come from Googlebot. Many requests pretending to be Googlebot are actually from third-party scrapers. He shared this in the latest episode of Google’s SEO Made Easy series, emphasizing that “not everyone who claims to be Googlebot actually is Googlebot.”…
The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn’t one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years. By extension,…
Meta announced the launch of trial reels, a new Instagram feature designed to let creators test their content with non-followers before sharing it with their main audience. The tool aims to give creators a way to explore fresh ideas, formats, or topics without the pressure of immediate feedback from their existing followers. A New Tool…
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Each focus area…
Millions of women eagerly awaiting news on possible £3,000 compensation could soon have their update, as the Government has provided a fresh response in the aftermath of a penetrating appeal from a cross-party group of MPs. Earlier this month, they wrote to ministers, pushing for an “update Parliament on your progress in responding to the…
Former Syrian President Bashar al-Assad has issued his first statement since he was deposed by rebel groups and fled to Russia less than two weeks ago. Assad, speaking from Moscow where he sought refuge, said that ‘at no time during the events that have taken place in Syria‘ did he intend to step down or…
HYDERABAD: Aurobindo Pharma’s wholly-owned subsidiary, CuraTeQ Biologics Private Limited, received a positive opinion from the Committee for Medicinal Products for Human Use (CHMP) of the European drug regulatory body, the European Medicines Agency (EMA), for its filgrastim biosimilar, Zefylti. The committee recommended granting marketing authorisation.The Hyderabad-based company stated that Zefylti is its first biosimilar to…
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than…
Billionaire philanthropist MacKenzie Scott, 54, donated $65 million to Enterprise Community Partners last month, a national nonprofit based in Maryland that aims to address the U.S.’s shortage of affordable housing. The surprise donation left the organization shocked, reps said in a statement. “Some of us probably wanted to cry for joy,” Janine Lind, president of…
Since its inception, WordPress has emerged as a favored website builder and Content Management System (CMS), especially among bloggers and businesses alike. With approximately two out of every five websites on the internet powered by WordPress, the search for the best WordPress themes for blogs has never been more relevant. While there’s an abundance of…
