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AI is coming for advertising

AI is coming for advertising

“Change is neither good nor bad. It simply is,” declares Donald Draper, the unflappable star of “Mad Men”, a television drama set in 1960s adland. Not all advertising executives share his sangfroid. Today, technology is changing the industry faster than at any time since Mr Draper’s era. The result is a reshaping of Madison Avenue…

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With An Eye To 2025

With An Eye To 2025

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback. I won’t cover every big update here, but building on a talk I gave at Hero Conf in San Diego recently, I’ll highlight some of…

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Judge shot dead in Acapulco

Judge shot dead in Acapulco

Gunmen in Mexico have shot dead a judge outside a courthouse in the city of Acapulco. Judge Edmundo Román Pinzón was hit by at least four bullets as he was driving out of the courthouse car park on Wednesday afternoon, local time. He was a senior judge who had been president of the highest court…

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Diolko pioneers green last-mile delivery using public transport

Diolko pioneers green last-mile delivery using public transport

KUALA LUMPUR: Malaysia-based logistics company Diolko Logistics Malaysia Sdn Bhd is pioneering green delivery solutions to reduce carbon emissions and alleviate urban congestion. Diolko CEO Yoann Gueguen said that by leveraging public transport systems, including the Rapid Kuala Lumpur rail network, the company aims to revolutionise last-mile logistics in Southeast Asia. “We are proud to…

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