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Start 2025 with smarter, more impactful email marketing by Edna Chavira

Start 2025 with smarter, more impactful email marketing by Edna Chavira

Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teams struggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Add to that the challenge of identifying what’s working—and what isn’t—and the need for a more streamlined approach becomes clear. Join MarTech’s Take Your…

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How marketers can succeed with generative engine optimization

How marketers can succeed with generative engine optimization

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies.  Features like Google’s AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers. To stay visible and relevant, brands…

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Chinese hackers target US telecoms: What you need to know to protect your data

Chinese hackers target US telecoms: What you need to know to protect your data

U.S. telecom giants are under constant attack from Chinese hackers. A federal investigation has uncovered a massive cyber espionage campaign by the Chinese government, targeting U.S. telecommunications networks to steal Americans’ information. A top White House official confirmed that at least eight U.S. telecom companies have been affected by this hacking spree.  To combat this,…

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Reform UK’s new Treasurer Nick Candy reveals he spoke to Elon Musk this morning | Politics News

Reform UK’s new Treasurer Nick Candy reveals he spoke to Elon Musk this morning | Politics News

Reform UK’s new Treasurer has revealed he spoke to Elon Musk this morning following suggestions the tech tycoon could make a multi-million-pound donation to Nigel Farage’s party. Nick Candy, the billionaire husband of singer Holly Valance and former Tory party member, told Sky News’ political editor Beth Rigby that the pair exchanged messages after his…

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