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Where do martech practitioners sit in organizations?

Where do martech practitioners sit in organizations?

Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects their responsibilities and the associated martech job description. Understanding this also helps with martech team formation. Where martech fits in the organization As a martech…

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Ecommerce Marketing Strategies You Should Try

Ecommerce Marketing Strategies You Should Try

The diverse world of E-commerce marketing encompasses a wide range of techniques and channels used to promote and sell products or services online. It includes strategies like search engine optimization (SEO), pay-per-click advertising, email marketing, content marketing, social media marketing, influencer marketing, affiliate marketing, and more. E-commerce marketers often tailor their approaches to reach specific…

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