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The Best Hotel Franchise Choices

The Best Hotel Franchise Choices

The hotel franchise industry has experienced significant growth over recent years. A substantial portion of branded hotels, around 70%, operated as franchise operations, but this figure increased to approximately 80%, according to research by JLL.1 Most brands are recognizable names. Travelodge, Motel 6, Super 8, and Red Roof Inn may come to mind. But did…

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Why causal AI is the answer for smarter marketing

Why causal AI is the answer for smarter marketing

Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. This…

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