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What is a Grant?

What is a Grant?

“What is a grant?” you might ask. At its core, a grant is essentially free money that doesn’t need to be repaid. Business grants serve as a viable alternative to traditional funding options and present a remarkable opportunity for businesses to secure funding. Grants are essential for providing financial assistance and funding research and development, playing…

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Measuring marketing incrementality: Best of the MarTechBot

Measuring marketing incrementality: Best of the MarTechBot

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…

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