User

How Walmart, BMW and Heinz use AI partnerships to grow their business

How Walmart, BMW and Heinz use AI partnerships to grow their business

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities.  Co-innovation is a strategic necessity in today’s competitive landscape. Developing cutting-edge AI capabilities in-house is costly and time-consuming. However, by collaborating with other…

Read More
The Best Hotel Franchise Choices

The Best Hotel Franchise Choices

The hotel franchise industry has experienced significant growth over recent years. A substantial portion of branded hotels, around 70%, operated as franchise operations, but this figure increased to approximately 80%, according to research by JLL.1 Most brands are recognizable names. Travelodge, Motel 6, Super 8, and Red Roof Inn may come to mind. But did…

Read More
Why causal AI is the answer for smarter marketing

Why causal AI is the answer for smarter marketing

Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. This…

Read More