Shoppers skipped the lines at in-person stores in favor of virtual carts and one-click checkouts this year, as consumers spent more online during Black Friday than ever before. Adobe Analytics tracked the purchasing habits of U.S. shoppers and found that they spent $10.8 billion on online purchases on Black Friday. That’s 10% more than in…
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quotes and data from several well-known news outlets, showing more engagement and conversions on Bluesky than on other social media platforms. Publisher Testimonials Highlight Bluesky’s Impact Matt Karolian from The Boston Globe reported, “Traffic…
Getty Images/Gerwyn Davies/500px Pesticides that harm bees were found in the “majority” of English waterways tested in the last year, according to data analysis by two environmental charities. The Rivers Trust and Wildlife and Countryside Link found neonicotinoid pesticides were present in 85% of English rivers tested by the Environment Agency between 2023 and 2024….
Sir Chris Wormald will become the new head of the civil service and Cabinet Secretary later this month. The career civil servant, who has headed the Department for Health and Social Care since 2016, will be the most senior official adviser to the prime minister and Cabinet. He was leading the health department during the…
Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Co-innovation is a strategic necessity in today’s competitive landscape. Developing cutting-edge AI capabilities in-house is costly and time-consuming. However, by collaborating with other…
Fans climb over walls in panic after football match At least 56 people have been killed in a crush at a football match in Guinea’s second-largest city, Nzérékoré, the government says. Some reports indicate that events unravelled following a decision by the referee, who sent off two players from the visiting team, Labé, and awarded…
The ongoing Canada Post strike is having a significant impact on Canadian businesses during the busy holiday shopping season, costing firms at least $76.6 million per day, according to the Canadian Federation of Independent Business. After 17 days of a nationwide Canada Post strike, small- and medium sized businesses have lost out on an estimated…
The hotel franchise industry has experienced significant growth over recent years. A substantial portion of branded hotels, around 70%, operated as franchise operations, but this figure increased to approximately 80%, according to research by JLL.1 Most brands are recognizable names. Travelodge, Motel 6, Super 8, and Red Roof Inn may come to mind. But did…
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Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. This…
