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Why causal AI is the answer for smarter marketing

Why causal AI is the answer for smarter marketing

Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. This…

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Malaysian takaful industry’s total assets reach RM52.3 billion as of June

Malaysian takaful industry’s total assets reach RM52.3 billion as of June

SEPANG: The takaful industry in Malaysia has achieved a major milestone, with total assets reaching RM52.3 billion as of June, said Malaysian Takaful Association chairman Elmie Aman Najas. He said the RM52.3 billion milestone not only marks a significant achievement but also sets the stage for greater contributions to Malaysia’s financial and social fabric. He…

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