![How B2C Companies Leverage AI Marketing [Examples & Tips]](https://i0.wp.com/knowledge.hubspot.com/hubfs/ai-for-b2c-marketing-1-20241201-5752986.webp?resize=598%2C398&ssl=1 "How B2C Companies Leverage AI Marketing [Examples & Tips]")
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40%…
Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it. While content quality has always mattered, the stakes are now higher than ever as content must be not only informative and unique, but also easily digestible by Google’s AI. This shift leaves a big question: What happens to…
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The structured data landscape has undergone significant transformation in 2024, driven by the rise of AI-powered search, the growing importance of machine-readable content, and the need to ground large language models in factual data. According to the latest HTTP Archive’s Web Almanac, analyzing structured data across 16.9 million websites reveals a clear shift from traditional…
Greece has claimed prorgress has been made in negotiations to return the Elgin Marbles to Athens ahead of a crunch meeting its Prime Minister Kyriakos Mitsotakis and Sir Keir Starmer at Downing Street. A Greek government official said, according to The Times: “Progress for the return of the Parthenon marbles has been made by the…
A deal that could see the Parthenon Sculptures returned to Greece is “close”, a former adviser to the country’s government has told the BBC. Prof Irene Stamatoudi said it “seems negotiations have gone forward” over relocating the antiquities – also known as the Elgin Marbles – which were taken from Athens more than 200 years…
The world of technology is constantly evolving, and mobile payment apps are no exception. With more and more businesses turning to digital payments, small business owners need an effective and secure way to accept payments quickly and easily. In this article, we’ll be looking at the best mobile payment apps for small businesses. Let’s get…
Imagine slipping on a pair of shorts that could make walking feel like a breeze, almost as if you’ve instantly shed 20 pounds. Sounds too good to be true, right? Well, get ready to have your mind blown! Scientists at the Technical University of Munich have cooked up something that might just change the game…
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Cedara’s research found that billboards and other traditional OOH ads were 188% more efficient that programmatic display ads, 246% more efficient…
It hasn’t been an easy year, and I won’t be sad to say goodbye to 2024. I’m looking at 2025 as a complete reset and a time to focus on positivity, hope, and community. Meanwhile, having just experienced the American Thanksgiving holiday, I’m struck by my gratitude for everything that happened (and even things that…
