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Want to Cut Emissions From Your Ad Campaign? Try Billboards

Want to Cut Emissions From Your Ad Campaign? Try Billboards

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Cedara’s research found that billboards and other traditional OOH ads were 188% more efficient that programmatic display ads, 246% more efficient…

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Retail ‘golden quarter’ under pressure as sales disappoint again in November

Retail ‘golden quarter’ under pressure as sales disappoint again in November

By JANE DENTON Updated: 10:08 GMT, 3 December 2024 Retailers faced lacklustre sales again in November as weak consumer confidence continues to weigh on the sector’s ‘golden quarter’.  Non-food online shopping sales figures slumped by 10.3 per cent year-on-year in November, new data from the British Retail Consortium and KPMG Retail Sales Monitor shows.  It…

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Largely manufactured furore shows Jaguar succeeded at getting people talking | Money News

Largely manufactured furore shows Jaguar succeeded at getting people talking | Money News

The sleepy Jaguar has had a sudden awakening. After months of gentle provocation, the British carmaker has unveiled its latest model: a fully electric “concept with bold forms and exuberant proportions to inspire future Jaguars”. As to be expected we’ve been bombarded with marketing speak alongside the launch of the Type 00, the biggest rebrand…

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