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How to revamp your lead scoring strategy for 2025

How to revamp your lead scoring strategy for 2025

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally.  About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as…

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