Betches and the NFL Announce Strategic Media Partnership

The tie-up officially runs from December through May, after which time the two parties will assess whether to re-up the partnership.

From a commercial perspective, the deal allows Betches to leverage the brand appeal of the NFL when pitching advertising clients, according to Fitzgibbon. The league has such a broad base that it offers Betches a point of entry for introducing its brand to non-endemic clients. 

“It’s an exciting opportunity for the NFL’s partners to reach our audience,” Fitzgibbon said. “The partnership brings together all women and the biggest sports brand in the world.”

The partnership is a significant achievement for the four-month-old Betches Sports, which speaks to the connection the publisher has built with its audience of millennial and Gen-Z women, according to Windt.

“The deal is a reflection of our expertise and authority with this demo,” Windt said. “Our relatability comes from Betches being your best friend on the internet.”