Booking.com Reserves A Spot In Super Bowl 59

Booking.com is becoming a regular player in the Super Bowl, as the brand confirmed it will return to the game for the fourth straight year this February.

The hotel booking site will run an ad during the fourth quarter of Fox’s broadcast of Super Bowl 59.

Booking.com’s spot from last year is still running. It features multiple actors playing Tina Fey, including Jane Krakowski, Jack McBrayer, Glenn Close, and Fey herself. As Fey’s doppelgangers, the stars are meant to represent the millions of hotels, vacation rentals and destinations available on Booking.com’s platform. 

Last year’s ad was produced with creative partner Zulu Alpha Kilo. Media was placed by Mindshare.

Booking.com has not named a creative partner for this year’s spot and did not share details about the creative.

Time will tell if Booking.com continues to lean heavily into celebrity again this year. In addition to last year’s star-studded Fey spots, Previous Booking.com Super Bowl ads have featured celebrities including Melissa McCarthy and Idris Elba.

For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out ADWEEK’s Super Bowl Ad Tracker.