Bravo and Van Leeuwen Scoop Up Fan Engagement With Real Housewives Ice Cream

When it comes to drama, the Real Housewives of Salt Lake City are always going to give it to you straight, with no sugar.

But on this rare occasion, the ladies are getting sweet by rolling out a special partnership with the iconic New York ice cream chain, Van Leeuwen.

A new limited-edition flavor, “The SLC Scoop,” features salt, lavender, and caramel flavors. Its now available at 60 Van Leeuwen locations across the country.

The tie-up was orchestrated by creative agency BMF, which Bravo has previously worked with on other campaigns. Through the collab, the network aims to make a significant impact on viewership of the program, now in the middle of its 5th season, by engaging fans in a meaningful way.

“It took months to bring it to life, but we loved the idea of working with a partner like this, where we could have multiple touch points for consumers,” said Harriet Hubball, senior vice president of brand marketing and media at NBCUniversal, which owns Bravo.