Bumble Goes Up Against Dating App Rivals With Amelia Dimoldenberg Partnership

Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. 

Dimoldenberg is the first star in Bumble’s year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview Magazine. 

The launch marks Bumble’s move toward producing more lifestyle content that showcases the intersection between dating and culture, according to the brand. Following this campaign, the app will develop additional series styled by Ottenberg and created by women photographers and creatives such as Brianna Cappozi, who worked on Dimoldenberg’s videos.  

Bumble’s new initiative comes as its chief marketing officer, Selby Drummond, plans to leave the company this month. Drummond was at Bumble for four years, first as chief brand officer and then as CMO since July 2024.   

“In 2025, we are encouraging our community to uncompromisingly date their way and as their fullest, truest selves. There is no better partner than Amelia to help them do that,” Drummond said in a statement. “She has perfected the art of being unapologetically herself on a date and making the first move no matter who is on the other side of the table.” 

“Building on our own ten-year history as a company, we hope that we can inject some excitement and fresh energy into our community as we kick off a new year to continue to help them find the connections they are looking for,” she continued.