Snapchat Expands Monetization Program to Include Longer Spotlight Videos
Snapchat announced the introduction of a unified Monetization Program, enhancing opportunities for creators to earn revenue by placing ads in their Stories and, for the first time, in longer Spotlight videos. The update reflects the platform’s commitment to supporting creators as Spotlight viewership continues to grow, up 25% year-over-year. Starting February 1, 2025, eligible creators…