-Aug-17-2023-05-22-18-0630-PM.png?resize=598%2C398&ssl=1 "How to Advertise on LinkedIn (+ Research, Expert Tips)")
How to Advertise on LinkedIn (+ Research, Expert Tips)
I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should be on there.
Category: Business
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16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024.
Chalice’s Tool Marries RTB With Quality Media
Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Enter new curation tech from adtech AI firm Chalice that looks to…
How IBM Uses Data To Power Account-Based Marketing Strategy
My neighbor was a math professor at a college in San Francisco. He once told me: “The longest distance between two points travels through a committee.” His quote applies well to B2B sales. A Forrester survey found that 80% of respondents say at least three people are involved in the purchase process, and most of…
Everything You Need to Know
For small business lenders, whether or not a loan application is approved boils down to basic numbers. Basically, the debt-to-income ratio for your small business. In other words, how much of your small business’s monthly earnings are used to repay existing debt. As a small business owner, you need the documentation to prove your worth…
House prices close to record high, says Halifax
The average UK house price came close to reaching a record high last month as falling mortgage rates helped to boost confidence among buyers, according to Halifax. The UK’s largest mortgage lender said the average price hit £293,399 in September, just short of the record £293,507 reached in June 2022. Prices have now risen for…
I kept my purse empty to encourage my kids to work, says Lady Astor – Sam Cam’s entrepreneur mum
I feel sad,’ says Lady Astor, referring to OKA, the upmarket interiors retailer she founded in 1999 I feel sad,’ says Lady Astor, referring to OKA, the upmarket interiors retailer she founded in 1999. The company went into administration in the US and into a company voluntary arrangement in the UK this summer. Lady Astor…
We can afford to live in the UK but not to die here – non-doms fear IHT raid as Italy says: ‘move here’
Inheritance tax rise will cheat our children, say entrepreneurs By Anne Ashworth Updated: 09:45 BST, 7 October 2024 A flat-rate lump sum levy that falls due each year could be the solution to the mounting challenges facing Chancellor Rachel Reeves in her Autumn Budget plan to squeeze more tax from ‘non-doms’. These are people whose…
CLSA sees 3 ‘witches’ in Indian markets! ‘After India’s 210% outperformance of China…’ – why global brokerage has cut exposure
CLSA believes that China presents the most significant self-help opportunity among emerging markets. (AI image) India vs China stock markets: The Chinese government’s aggressive measures to revive its markets and economy have captured the attention of foreign investors. Global brokerage firm CLSA has increased its exposure to China, reducing its overweight position in Indian equities…
Former Tesco chief takes stake in ‘Spotify for textbooks’ platform Perlego | Business News
An education technology company dubbed the “Spotify for textbooks” will this week announce a $20m fundraising led by Sir Terry Leahy, the former Tesco boss. Sky News has learnt that Perlego, a subscription-based digital library providing unlimited access to academic titles, will unveil its latest capital injection on Tuesday. New funding is also being committed…