e.l.f. Cosmetics Taps Joey King and Lucien Laviscount for Ad

For football in particular, there are three NFL matchups slated across the Thanksgiving and Christmas holidays. It was also announced that Beyoncé will perform during halftime of the Baltimore Ravens vs. Houston Texans Christmas day game on Netflix.

“We learned that over 90% of women in the C-suite are former athletes, but young girls have fewer opportunities to play sports in high school than boys,” said Lam. “It has been less of a strategy and more of a commitment to help break down barriers and help females in their pursuit of sports.”