Fox News and MSNBC Are the Big Winners of a Busy News Cycle
On the basic cable charts, CNN tied with TLC for seventh place among total primetime viewers, and fell from eighth to 12th place in the primetime demo. During total day, CNN remained the No. 4 network with total viewers and finished sixth in the demo.
When looking at these networks’ performance alongside the same period a year ago (the week of Jan. 8):
- During primetime, Fox News was up by +27% in total viewers and +40% in the A25-54 demo. During total day, the network saw gains of +43% in total viewers and +51% in the demo.
- MSNBC was down by -39% in total viewers and -51% in the demo. During total day, the network was down -35% in total viewers and -49% in the demo.
- In primetime, CNN fell by -31% in total viewers and -23% in the demo. During total day, CNN was down by -11% in total viewers and -14% in the demo.
PROGRAMMING:
Fox News took 14 out of the 15 spots of the most-watched cable news shows of the week, with The Five (4.261 million viewers at 5 p.m. ET) remaining on top. MSNBC’s The Rachel Maddow Show (1.621 million viewers at 9 p.m. ET) finished at No. 14.
The Five (437,000 viewers at 5 p.m. ET) was also the top show in the Adults 25-54 demo with Fox News occupying 14 out of the 15 top spots. Anderson Cooper 360 (142,000 viewers at 8 p.m. ET) claimed the final spot.
Prime Time
| Fox News | MSNBC | CNN | |
| • Total Viewers: | 2,546,000 | 721,000 | 501,000 |
| • A25-54: | 303,000 | 55,000 | 110,000 |
Total Day
| Fox News | MSNBC | CNN | |
| • Total Viewers: | 1,797,000 | 540,000 | 455,000 |
| • A25-54: | 227,000 | 41,000 | 80,000 |
Week 1-6-25 Cable Ranker by Adweek on Scribd
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