Google Ads tests video asset option

Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change how advertisers manage and use video content.

Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025.

Why we care. This update may show that Google plans to use more video in search and other campaigns. This could change ad strategies for 2025. While videos have long been part of the Shared Library, their direct availability in the Assets section simplifies their use. It could open the door for broader experimentation and be a game changer for those struggling with click-through rates.

What they are saying. The feature was first spotted in the UI by Craig Graham:

It isn’t widespread yet as advertisers with U.K., U.S., and European accounts aren’t seeing it. Google confirmed to us that it is a test they running with select customers.

“We’re running a small pilot with select customers that feature advertiser-provided video assets on Search ads. We don’t have anything to share beyond that, but I can keep you informed as this evolves on our end,” according to a Google’s spokesperson.

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