Hidden Valley Ranch, La-Z-Boy & More
The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing morsels to get you through Turkey Day, Black Friday, and the rest of the holidays.
Last Prisoner Project
Thanksgiving is a time for family traditions, including the President’s turkey pardon, which dates back to the Civil War. This Thanksgiving, Last Prisoner Project and agency Sid Lee are launching a new campaign, “Pardon People, Not Poultry,” which aims to highlight the thousands of Americanswho sit in prison for unjust cannabis offenses. The idea is to prioritize pardoning Americans over a bird.
Hidden Valley Ranch
This season, Hidden Valley Ranch is putting a flavorful twist on a festive tradition: holiday cards. The new “Hidden” Hidden Valley Ranch Holiday Card Collectionis a limited-edition set of holiday cards filled with Hidden Valley Ranch to offer fans a delicious way to pour on some holiday cheer. Each card in this eight-pack collection comes with a hidden serving of zesty, creamy ranch dressing for recipients to enjoy.
La-Z-Boy
Having a reclining seat is great. Unless you’re on an airplane and the person in front of you has leaned back their seat so it bashes into your knees and spills your drink. La-Z-Boy, with the help of Colle McVoy, knows your pain. In a new spot, the brand known for reclining, is calling for a ban on reclining airplane seats. In fact, La-Z-Boy is giving away prize packages to five lucky people who sign the pledge at BanReclining.com, including a free La-Z-Boy recliner and a $500 airfare credit.
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