Hidden Valley Ranch, La-Z-Boy & More

FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners on a round of spots in its “Not Just the Facts” campaign. The creative focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and in an elevator to the bemusement of his colleagues. 

Colorado Springs Utilities

Colorado-based indie agency Vladimir Jones has partnered with Colorado Springs Utilities in a new campaign that encourages customers to be energy-wise. They invented Smallfoot, a mysterious energy conservation legend that teaches folks to conserve energy with an eco-friendly, small energy-footprint mindset.

Ontario Racing

Unfiltered Champion Ale is the world’s first beer made from the same barley champion racehorses eat. The beer is being used to introduce new audiences to the acclaimed documentary series Ontario Racing Unfiltered. The success of series one led to a second season. Each can of beer has a QR code on the label that people can scan to stream the documentary series. The campaign was created by creative agency VML in partnership with Ontario Racing and Avling Brewery.

NOTES

-The world’s first Museum of Malware Art (MuMA) officially opened its doors in Helsinki, showcasing an convergence of technology, cyber security, and artistic expression. The museum explores malware through an artistic lens, inviting visitors to engage with the creative, ethical, and societal impacts of cyber threats. Curated by WithSecure’s chief research officer, Mikko Hyppönen, Museum of Malware Art captures the dark side of the digital world through innovative and immersive installations. Check out the museum page here.

-Next-generation water innovation company A1RWater has selected BBH USA as its creative agency of record. BBH is tasked with driving the evolution of the A1RWater brand, shaping its strategic direction across channels and initiatives. The agency will also focus on developing the brand’s direct-to-consumer products.

-Toys“R”Us Studios, the entertainment production arm of the toy brand, and Known Originals are teaming up with Fox Alternative Entertainment, the unscripted production division of Fox Entertainment Studios, to develop and produce a primetime competition series, Toys“R”Us Family Faceoff.

-Perfetti Van Melle (PVM), a top manufacturer and distributor of confectionery and chewing gum, has appointed IPG agency FCB London as its lead agency for creative and strategy for a portfolio of its gum brands following a competitive pitch.

-iProspect has been named U.S. brand media agency of record for Principal Financial Group and Principal Asset ManagementSM following an extensive competitive review.