How Advertisers Can Fight Ad Fraud

Ultimately, collaboration holds the key to combating fraud, the panelists agreed. “We can only do so much from the LinkedIn side without our third-party partners, and with organizations like TAG (Trustworthy Accountability Group) or the MRC (Media Rating Council) and IAB (Interactive Advertising Bureau), to make sure there’s standardization across the board. So I think collaboration is absolutely vital,” Falk said.

All marketers should do a “self-inventory” to identify potential weak links, said Human’s Stupay. “Ask, ‘How am I driving traffic? What am I using? What are my different channels?’ And then digging into that, ‘Do I have protection for each one of these use cases that I’m using?’ Because everything is not created equal. There’s different threats within every type of vertical that you’re using. Make sure that you have a trusted partner that’s able to attack all those issues on your behalf.”