How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News

How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News

“How we share live information is something we’ll explore a little bit more,” Kim says, adding that more original video (particularly of the vertical variety) for both social platforms and NBCNews.com is another priority.

“At the end of the day, it’s about how we provide journalism that’s credible, reliable, and trustworthy in ways that are accessible to the audience,” she continues. “That doesn’t mean dumbing it down—just always staying native to the experience of the platforms that we’re on.”



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