How One Agency is Reimagining How Influencer Marketing Drives Results  

What stands out is that Linqia does not offer the platform as a self-service tool for brands. “We find that the biggest brands in the world don’t want to be hands-on-keyboard,” explains Bendes. They want tools to give them transparency and make their lives easier so they can get in and out, providing their approvals and then going back to their other tasks.” 

Measurement: Proving ROI with comprehensive metrics

Linqia also sets itself apart in the influencer marketing world with its strong focus on measurement—using a specific framework to evaluate campaign success and provide actionable insights. 

As Bendes explains, “Measurement has always been the challenge in influencer marketing, as was confirmed in our recent annual State of Influencer Marketing Report. At Linqia, we’ve built a four-pillar framework that ensures brands know exactly what their campaigns deliver—from social engagement to ROAS.”

The first pillar, social engagement, evaluates performance by tracking impressions, views, engagement rates, clicks, and share of voice, giving brands an understanding of how they stack up against competitors. Media effectiveness analyzes how influencer content contributes to broader paid media efforts, measuring efficiency and effectiveness against brand benchmarks. 

Linqia also measures brand and sales lift by using third-party tools to assess shifts in brand perception and retail sales performance. Finally, mixed media modeling (MMM) integrates influencer data into models from leading providers like Nielsen, Neustar, and Ipsos, offering a holistic view of how influencer marketing performs alongside other channels.

Linqia’s commitment to measurement doesn’t stop at post-campaign reporting. The company also uses a test-and-learn framework to make real-time adjustments that optimize campaign performance while it’s still running. By continuously tracking ROI and analyzing results mid-flight, Linqia refines influencer strategies on the go, helping brands maximize their investments and achieve measurable outcomes.

Redefining Influencer Marketing for a New Era

Linqia’s approach transcends simply connecting brands with influencers. By focusing on creative strategy, innovative technology, and comprehensive measurement tools, the company redefines how brands integrate influencers into their marketing ecosystems.

“Unlike many influencer platforms, we’re not just a fulfillment center for campaigns. Our team specializes in building strategies, offering creative guidance, and delivering measurable results. This isn’t a side project for us—it’s what we do all day, every day,” says Bendes.