In a Noisy World, Embrace Quiet Branding

Serenity now

Creating a quiet brand not only means cultivating a calm experience, but investing in long-term audience loyalty strategies that result in brands that last. Here’s how: 

• Create an inviting world: Make sure that every place where a person might discover your brand feels the same and welcoming. Houseware brand Holcomb’s materials and products are friendly and calming to experience on screen and in real life, with packaging that’s deeply considered and meant to ensure sustainability and a moment of quiet before the chaos of cooking. Even the wordmark, photography, and typography assure newcomers that Holcomb’s world is one you’ll want to stay in. 
• Make it human: Ffern is the epitome of a quiet brand, from the unboxing experience of its seasonal perfumes to creating slice-of-life documentaries that spotlight the people who make the scents. The thoughtful world and content they’ve crafted centers human experiences, depicting the lifestyle of Ffern’s community.
• Make it sensory: Creating the feeling of relief is a full sensory challenge, so be sure your brand experience engages every sense. Lifestyle company Flamingo Estate is a master of this, often focusing on scenes and settings instead of their products—visuals of honey, close-ups of flowers, architecture and even oysters—to convey the brand’s inspirations in ways that engage sight, smell, taste, hearing, and touch.

In building any brand, the goal is always to create a timeless narrative that resonates with diverse audiences far into the future, qualities inherent to quiet brands. Better still, if more brands commit to creating mindful spaces and moments to reflect and escape the bustle of modern life, they may help foster a world where brands can represent peace of mind instead of noisy distractions.