J.Crew Hires Ex-Skims Exec Julia Collier as CMO

Collier, “brings an extensive network of relationships and a relentless approach that complements the world-class teams we have built at J.Crew,” Kevin Ulrich, chairman of J.Crew Group’s board of directors, said in a statement. “As the J.Crew brand enters its next chapter, Julia’s sense for what is both current and authentic will accelerate the growth and relevance of the brand.”

In a statement, Collier described J.Crew as, “an iconic American brand that has been at the forefront of consumer consciousness for decades and holds a unique space in culture, both past and present.”

Most recently, J.Crew has leaned on nostalgia to drum up sales. The retailer published its first print catalog since 2017 in September. The print catalog had long been a fixture of J.Crew’s marketing. In an interview with The Wall Street Journal in September, Wadle told the publication that J.Crew’s sales were near $3 billion this year.

J.Crew Group also hired PMG as its media agency of record in January.