Levi’s, MTV, and Coca-Cola Receive Brand Hall of Fame Honor

At the ceremony, honorees are expected to present their brand story and ultimately contribute artifacts to a physical Brand Hall of Fame, which Kneeland said is in the works.

Winner’s circle

The recognition allowed Levi’s to reflect on its history and branding since its inception in 1853.

“We’re a company that’s almost 175 years old, but one of the ways that we continue to stay relevant is by thinking young, reimagining, [and] connecting with young fans,” Tracey Panek, historian director of Levi Strauss & Co. Archives, told ADWEEK. 

Panek, who is on Levi’s marketing team, said the ceremony was like “a Grammys moment,” affirming that the brand is on the right path. She also believes the honor has been long overdue in the brand space.

“I think going forward, people are going to want to be a part of it,” she said. “It’s a recognition by the people who understand and know in the community what it takes to get to that level.”

Amy Campbell, chief marketing officer (CMO) of Showtime, MTV Entertainment Studios, and Paramount Media Networks, echoed that sentiment, saying the honor was a “great reminder for our entire team that their work continues to have an impact.”

She also said being on-site served as “a tremendous opportunity for us to strengthen ties among powerful brands to drive even more meaningful change together in the future.”