LinkedIn Reveals Data-Backed Formula For B2B Ad Success

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.

• Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn.
• 81% of B2B ad campaigns fail to achieve both attention capture and brand recall.
• Humorous content generates 65% higher engagement rates on LinkedIn.