Lululemon Taps Google’s Brandon Viney as North America Brand Creative Director

The company had a promising start to 2024, but the sheen was taken off in August when it missed Q3 sales expectations following a botched product launch. In July, the brand pulled its Breezethrough range of leggings from shelves following complaints of unflattering fits.

The mistake contributed to the business lowering its full-year net revenue projections to between $10.38 billion and $10.48 billion, down from the predicted $10.7 billion and $10.8 billion.

Gross profit for the quarter still grew 9% to $1.4 billion.