Lyn Plantinga Named SVP of Scripps Local Media Operations

E.W. Scripps has promoted Lyn Plantinga to the role of senior vice president of local media, effective immediately.

Plantinga will lead local media operations, overseeing Scripps’ team of regional vice presidents, all while serving as general manager for WTVF, Nashville’s CBS-affiliated local television station owned by Scripps.

She has served as regional vice president and general manager for the last year, overseeing Scripps’ local television stations in Nashville, Lexington, Cleveland, Buffalo and Cincinnati.

“Lyn is a seasoned local media leader, committed to operational excellence, strong financial performance and leading teams to deliver quality, objective journalism,” said Dean Littleton, executive vice president of media broadcast operations. “This new role will allow her to work closely with all of Scripps’ local stations, our employees and the communities Scripps serves.”

Plantinga got her start in broadcast television as an intern at WTVF more than 30 years ago. She’s held a number of leadership roles at the station, including assistant news director, national sales manager and station manager, before being named the station’s vice president and general manager in 2015.

Plantinga serves on the boards of the Scripps Howard Fund and the General Hospital Foundation, where she is past board chair. She is past board president of the Tennessee Association of Broadcasters, past news committee chair of the CBS Affiliates Board and has held board leadership positions with Second Harvest Food Bank, Adventure Science Center and Leadership Nashville.