Marketing Leadership and Brand Evolution With Hilton CMO Mark Weinstein

[11:04] Understanding Today’s Consumer — Mark observes that post-pandemic consumers have shifted from having bucket lists to “to-do lists,” with people more eager to travel without waiting for traditional scheduling constraints. He also discusses Hilton’s competitive advantage over home-sharing services through the combination of three elements: great physical space, service culture, and technological enablement.

[13:26] Legacy and Leadership — Mark reflects on his dual ambitions as CMO: advancing the brand from being loved to truly beloved, and creating a legacy through mentoring and developing talent. He emphasizes the importance of both brand advancement and people development in his leadership approach.

[14:03] Authentic Celebrity Partnerships — Mark discusses Hilton’s partnership with Paris Hilton, highlighting the authenticity of the relationship given her family connection to the brand. He explains how her personal history with Hilton hotels and genuine connection to the brand make her an ideal partner, while also noting the importance of balancing different generational appeal through various influencer partnerships.