McCann Worldgroup Taps Jordan Doucette as CCO of Canada

McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including McCann, MRM and Craft, and offices in Toronto, Montreal, and Calgary. 

In her new role, Doucette will work with creative leadership across Canada to strengthen the creative product across the country and beyond. She will be Canada’s chief partner to the broader McCann Worldgroup creative leadership team, led by global chief creative officer Javier Campopiano. 

“Jordan is not only a creative powerhouse…across categories and brands, the magic of her work is that it consistently breaks new ground while being rooted in simple human truths—which makes it resonant and relevant over time and across audiences,” said Campopiano in a statement.

Doucette takes over for Ian Mackenzie in the role, as he focuses solely on his role as McCann Worldgroup’s global AI creative lead. He had been in the CCO role for the last nine months.

Doucette most recently served as president and chief creative officer of Dentsu Creative Canada, where she led the agency’s creative teams in the region. Prior to Dentsu, Doucette was CCO at FCB West and before that was partner and president at No Fixed Address. She also held roles at Leo Burnett, Taxi, Edelman, and Grey. At Taxi, where she spent a decade, she was the first ever woman CCO.

“My philosophy is that, when done right, creativity should work alongside reality rather than eclipse it—to highlight and help solve real challenges—which is what drew me to the creative vision at McCann Worldgroup,” said Doucette in a statement.

Recently, McCann Canada was named Effie Canada Agency of the Year and took home the Grand Effie at the Effie Awards in Toronto for the “Feel Out Loud” initiative it launched with Kids Help Phone, aimed at expanding access to e-mental health support for young people across Canada. 

After competitive pitches this year, McCann Worldgroup Canada won ATCO Energy, Cargill, Forests Ontario, JD Irving, Sports Excellence, and Vidanta 

“Having someone of Jordan’s stature, experience and acumen join us at such a pivotal moment of growth and momentum further solidifies our leadership position in Canada,” said Ryan Timms, president of McCann Canada in a statement.

Doucette is the latest in a series of new creative hires and internal promotions from Campopiano, who joined McCann Worldgroup a year ago.