Nadja Bellan-White to Lead M&C Saatchi Group in North America

Nadja Bellan-White, who has been serving as CEO of creative agency M&C Saatchi SS+K since January, was promoted to CEO of M&C Saatchi North America Group.

Prior to joining M&C Saatchi Group, Bellan-White spent three years as global chief marketing officer at Vice Media Group.

She brings extensive agency experience, as well, with nine years at Ogilvy & Mather Worldwide, where she worked with clients including American Express, the Bill and Melinda Gates Foundation, Coca-Cola, Ikea North America, LG Electronics, Safaricom/Vodafone, Siemens, and Unilever (focused on Dove). She ended her tenure there in the role of executive partner and WPP team leader.

Bellan-White will continue in the role of CEO of M&C Saatchi SS+K, as well, reporting to M&C Saatchi Global CEO Zaid Al-Qassab, who said in a statement, “This appointment represents the continued evolution of our U.S. businesses and a strategic shift to a region-specific model that we’ve successfully deployed in other parts of the world.”

In her new role, she will work with U.S. regional leaders to leverage each agency’s specialisms, build and deploy bespoke teams for clients, and execute on accelerated regional growth strategy.

Individual M&C Saatchi Group agencies under her purview include:

• Fluency, a global data consultancy, led by Tim Spencer.
• M&C Saatchi Clear, a global strategy consultancy, led by Rhonda Hiatt.
• M&C Saatchi MCD, a digital marketing and experience design agency, led by Ian Magnani.
• M&C Saatchi Performance, a media agency with a focus on mobile, led by Guillaume Lelait.
• M&C Saatchi Sport and Entertainment, a full-service public relations and influencer agency specializing in sport, entertainment and lifestyle, led by Steph Lund.
• M&C Saatchi SS+K, a creative agency with deep political experience.

“As M&C Saatchi prepares to really put a stake in the ground in the U.S., I look forward to partnering with our U.S. leaders to pull the best talent from each agency to create new and innovative ways of working across disciplines to provide clients not just with advertising or marketing services, but with a full suite of tailored business solutions designed for their unique needs,” Bellan-White said in a statement.