In recent years, attention measurement became a key focus for advertisers and their ad agencies, as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in…
Starting a wine business can be as exciting as it is complex. It is a journey that marries passion with practicality. Whether you’re dreaming of owning a winery or contemplating starting an online wine shop, our How to Start a Wine Business guide is designed to help you navigate the intricacies of the wine industry….
Workers will take most of the hit from the upcoming increase to employers’ National Insurance (NI) contributions, the government finances watchdog has said. At the Budget, Chancellor Rachel Reeves said employers will pay NI at a rate of 15% on salaries above £5,000 from April, up from 13.8% on salaries above £9,100. The Office for…
A pig’s head was thrown on to the pitch during a game between Sao Paulo rivals Corinthians and Palmeiras in the Brazilian championship. The incident occurred as Palmeiras prepared to take a corner in the first half and Corinthians forward Yuri Alberto ran from the penalty box to kick it off the pitch before play…
With most of your life attached to these nine numbers, your Social Security number (SSN) is incredibly important to keep safe. That’s why it is crucial to pay attention to signs that your SSN may have been compromised. While preventing the misuse of your SSN is paramount, there are action steps you can take if…
BBC/Ellis Palmer MP Chris Webb said he was not injured in the attack in the capital Labour MP Chris Webb has described being mugged in London by a gang who stole his mobile phone. Writing on X, the member for Blackpool South said he was attacked as he returned from parliament along Lambeth Walk to…
A series of parcel fires targeting courier companies in Poland, Germany and the UK were dry runs aimed at sabotaging flights to the US and Canada, Polish prosecutors say. Katarzyna Calow-Jaszewska revealed late last month that four people had been arrested and authorities across Europe were investigating the incidents. Western security officials have now told…
With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must…
Queen Camilla, wife of Britain’s King Charles, has cancelled her scheduled engagements for the week due to a chest infection, Buckingham Palace announced on Tuesday.“Her Majesty The Queen is currently unwell with a chest infection, for which her doctors have advised a short period of rest,” the palace spokesman said in a statement.“With great regret,…
ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines in the announcement: Getting useful answers on the web can take a lot of effort. It often requires multiple searches and digging through links to…
