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Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the…
Sales metrics, also known as sales performance metrics, can make or break a small business. They’re not just numbers on a spreadsheet; they are the lifeline that depicts the health of your business. Here, we will unravel the mystery of sales metrics, why they matter, and how you can utilize them to fuel growth and…
The group of financial heavyweights offering Britain’s biggest water supplier a £1.5bn lifeline is calling on the company’s other backers to accept the plan in a last-ditch bid to save the utility. Thames Water has been fighting to stay afloat since March when its investors declined to give it more money, raising the prospect of…
Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike…
Do you remember those TV shows where the villain gets defeated in one season but comes back even stronger in the next? Think “Stranger Things” on Netflix. The malware we’re talking about here is just like that. It’s called FakeCalls, and every time researchers figure out how it infects devices, it evolves with new ways to…
The numbers $7 million — The reported minimum Fox was seeking for 30-second commercials for Super Bowl 59. $3.56 billion — Fox’s reported revenue for the first quarter of fiscal 2025, up 11 percent from a year earlier. $832 million — Fox’s net income in the quarter, which is up more than double from $415…
A presidential campaign that has careened through a felony trial, an incumbent president being pushed off the ticket and multiple assassination attempts comes down to a final push across a handful of states on the eve of Election Day. Kamala Harris will spend all of Monday in Pennsylvania, whose 19 electoral votes offer the largest…
The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch at the start of October. On July 25, OpenAI announced a SearchGPT prototype. Then, on October 31, it launched ChatGPT…
Smoothie King, the world’s largest smoothie brand, is venturing into new territory with the launch of its “GLP-1 Support Menu,” designed for individuals using GLP-1 agonists in their weight loss or management programs. As these medications gain popularity for weight management, this menu aims to support users with nutritious, protein-rich smoothies tailored to fit their…
