Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To launch successful marketing campaigns, you must know every detail about your audience — their goals, aspirations, pain points, and more. And building buyer personas is a good place to start….
As a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without conducting a thorough audit is akin to steering a boat without a rudder. It’s directionless, at the mercy of the wind and waves (or in this case,…
Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every word counts. Unlike an email, memos typically go out to your entire department or everyone…
Scotland’s erstwhile First Minister and leader of the Scottish National Party, Alex Salmond, has been laid to rest after his funeral in Strichen in Aberdeenshire, his adopted home. As everyone who is interested knows, he died of a heart attack while opening a ketchup bottle at lunch in North Macedonia where he had been attending…
Adani Enterprises on Tuesday reported more than a seven times hike in its second-quarter profit due to the higher demand in its renewable energy sector even after the mainstream coal and mining sector facing a slowdown. Its revenue soared to 15.7 percent reaching Rs 226.08 billion.The company’s mainstay coal trading segment, on the other hand,…
The ever-rising popularity of TikTok has seen the founder of its parent company ByteDance, become China‘s richest man as his huge fortune is revealed. According to an annual rich list produced by the Hurun Research Institute, Zhang Yiming is now worth a staggering £38billion – 43 per cent more than in 2023. The 41-year-old, who…
In a groundbreaking moment for the art world, Sotheby’s will auction the first-ever artwork created by a humanoid robot. Ai-Da, the world’s first ultra-realistic robot artist, has produced a striking portrait of computing pioneer Alan Turing that will go under the hammer this month. First humanoid robot artist (Ai-Da) A fusion of art and artificial…
Did Salesforce really need another content project? The company’s mega-successful Trailblazer program, launched way back in 2007 as IdeaExchange, had evolved into a global community (mainly Salesforce admins and developers) that helps members learn and succeed in their careers and businesses. In 2014, the free online learning platform Trailhead launched as an additional step in…
Understanding how to get a business loan from a bank is essential for many small business owners. If you’ve operated your business for a year and have financial records showing profitability, you stand a good chance of securing a small business loan from traditional lenders such as banks or credit unions. Start-ups can also secure…
Meta is reportedly developing a search engine index for its AI chatbot to reduce reliance on Google for AI-generated summaries of current events. Meta AI appears to be evolving to the next stage of becoming a fully independent AI search engine. Meta-ExternalAgent Meta has been crawling the Internet since at least this past summer from…
