Why Leaders Must Embrace Digital Transformation to Stay Ahead of the Competition

Why Leaders Must Embrace Digital Transformation to Stay Ahead of the Competition

Opinions expressed by Entrepreneur contributors are their own. In the fast-paced world of business today, one truth stands out: The future is reserved for those companies that adeptly navigate the waters of digital transformation. With technology rapidly transforming industries, business leaders and entrepreneurs are now focused on the crucial questions of how and when to…

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The Role of Storytelling in Brand Building With Taylor Morrison CMO Stephanie McCarty

The Role of Storytelling in Brand Building With Taylor Morrison CMO Stephanie McCarty

Welcome to another special episode of the Marketing Vanguard podcast recorded at ADWEEK’s Brandweek 2024 conference in Phoenix, Arizona. Today, host Jenny Rooney speaks with Stephanie McCarty, CMO at homebuilder Taylor Morrison.  McCarty shares her inspiring journey from journalism to leading marketing at a major homebuilder, and how she’s revolutionizing brand storytelling and consumer engagement…

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